Sam Ford Email & Phone Number

Sam Ford is a Founding Partner at InnoEngine based in Bowling Green Metropolitan Area, United States, North America. I am a founding partner of InnoEngine, an innovation process strategy firm that helps organizations across sectors unlock new value, often by doing something they’ve never done before, or through a model they haven’t used before. Whatever the client and sector, InnoEngine’s models help teams get going, projects get unstuck, and communities and organizations operating like efficient, effective engines for practical innovation--helping initiatives find traction when they are idling. Prior to co-founding InnoEngine in 2024, I spend two decades working with organizations on innovation approaches, audience engagement initiatives, cultural intelligence, and media/storytelling strategies. In addition to in-house positions leading initiatives with Paramount/Simon & Schuster, Univision, and strategic communications firm Peppercomm, I've worked on innovation projects with a range of organizations, including WNYC, Lowe’s Hardware, WD-40, Microsoft, The Coca-Cola Company, the University of Southern California, and the U.S. Department of State. I helped found and served as project manager the MIT Convergence Culture Consortium, where I co-organized the MIT Futures of Entertainment conference series. I have been a research affiliate at MIT and a Knight News Innovation Fellow at Columbia University’s Tow Center for Digital Journalism. And I've published more than 25 pieces of academic research, including being co-author of the NYU Press book Spreadable Media, named one of 2013’s Best Business Books by Strategy+Business, and co-editor of the University Press of Mississippi book The Survival of Soap Opera. I've written for publications like Harvard Business Review, Fast Company, Inc., Wall Street Journal, BusinessWeek, Slate, and Knowledge@Wharton and spoken at a range of conferences–from South by Southwest to Front End of Innovation to the National Association of Television Programming Executives. My work has been featured not only by APM Marketplace, BBC World Service, Fortune, Forbes, The Financial Times, and Investor’s Business Daily but also Bored Panda, the comic strip Nancy, the New York Times crossword puzzle, and as an answer on Jeopardy! I began my career as a journalist, winning a 2006 Kentucky Press Association award for Best Feature story. I hold a Master’s of Science in Comparative Media Studies from MIT and a Bachelor of Arts in News/Editorial Journalism, English, Communication Studies, and Mass Communication from Western Kentucky University and live in Bowling Green, Kentucky.