Robin Zucker is a Chief Marketing Officer & Co-Founder at Renovar AI based in Los Angeles, California, United States, North America. I'm at home leading change and shaping tomorrow, today. I've built and led world-class marketing teams for global tech, media, and entertainment brands and VC-backed startups, leading them to deliver their best work to drive unprecedented growth. As the Chief Marketing Officer at Codecademy, I led the team to build the brand, drive growth, and deliver results for the business. During my tenure, I was named a Business Insider CMO to Watch. Whether it’s starting the social media practice at Yahoo!, making a 60+ year old brand relevant at Playboy, launching a streaming platform at RivitTV, or as the first CMO of Codecademy establishing the brand and growing revenue – I challenge the status quo. I've delivered impactful marketing strategies and digital transformation for some of the biggest and most iconic brands in the world, as well as new upstarts. I'm a data-driven marketer building brands and direct relationships with customers in an evolving business landscape. And I deliver -- revenue, awareness, engagement, and results. I am the founder and Chief Marketer of The CMO Practice, a group that offers fractional marketing leadership, and an advisor to the CMOlist, a private community empowering the next generation of CMOs. I received my MBA from UCLA’s Anderson School of Management. I'm the recipient of the Internet Advertising Bureau’s Service Excellence Award for Paid, Owned + Earned Media, a Founding Member of Allbright, and a member of several boards. Expertise ☑ Marketing: Consumer, B2B, Sales, Content, Brand ☑ Channels: Advertising, Direct Marketing, Social, Influencers, Direct to Consumer, Partner, Sales, Digital Marketing/Performance Marketing ☑ Social Media Content and Paid Strategy (Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, TikTok) ☑ Acquisition Marketing (eg SEO, SEM, Display, Social, Affiliate, PR and Influencer Marketing) ☑ CRM and Email Marketing ☑ Analytics: Datawarehouse, Data visualization, Industry Trends, Analysis ☑ Demand generation ☑ Go-To-Market Strategy ☑ Sales infrastructure build-out and strategy ☑ Creative Development and Agency Management ☑ Media Planning & Channel Strategy (Traditional and Non-Traditional) ☑ Integrated Marketing ☑ P&L and Budget Management ☑ Business Planning/Annual Operating Plans ☑Research & Consumer Insights: Qualitative, Quantitative, Ethnographies, Voice of Customer, Net Promoter, Customer Segmentation Brand Strategy and Positioning ☑ PR & Communications ☑ Talent Development ☑ Cross-Functional Team Leadership ☑ Interim Leadership, Private Equity, Venture Capital
Current Position: Chief Marketing Officer & Co-Founder
Company: Renovar AI
Location: Los Angeles, California, United States, North America
Social: Professional profiles available
Network: Extensive professional connections