Lance Bustrum is a Partner, CEO at Alternate Routes , Inc. based in El Segundo, California, United States, North America. Spent over 30 years building connections between companies and their customers. Skilled in understanding how to influence behavior and dissect the true nature of business challenges. In December of 2000, co-founded Alternate Routes, a research and strategy company that specializes in finding new solutions to marketing challenges. Alternate Routes’ clients include companies that range from Fortune 500 to start-up. Specialties: Qualitative & Quantitative Research Strategic Marketing Consulting Services: Segmentation, Attitude/Usage Studies, Brainstorming/Idea Generation, Brand Equity & Positioning, Brand Image/Development, Communication Strategy, Concept Testing, Customer Profiling, Product Development
Current Position: Partner, CEO
Company: Alternate Routes , Inc.
Location: El Segundo, California, United States, North America
Social: Professional profiles available
Network: Extensive professional connections
