Evan Escobedo Email & Phone Number

Evan Escobedo is a Founder & Managing Partner at measuredI/O based in Englewood, Colorado, United States, North America. With over 20 years of experience in marketing, corporate communications, and product development, Evan Escobedo is a leader and innovator in media monitoring, analytics, and insight. As the founder of measuredI/O, he has created a Brand Intelligence company that focuses on quantifying brand equity and assessing the effectiveness of brand and communication strategies. Passionate about supporting locally owned businesses, Evan is also the owner of Best of Co.(bestofco.com), a Digital Marketing Agency dedicated to helping local businesses grow and thrive. Best of Co. focuses on delivering results-driven local digital marketing strategies that empower small / medium businesses to succeed in an increasingly competitive landscape. Previously, Evan served as the Global Lead of Media Analytics and Insight at Western Union, where he built a Media Monitoring and Analytics Center of Excellence. He developed a unique Media Impact Scoring model that linked media insights to key business drivers, enhancing brand reputation. During his 13 years at Cisco Systems, Inc., he led key strategies for market intelligence, integrated social media listening, and advanced analytics to better understand customer needs. Evan has also collaborated with other notable brands, including the Denver Broncos, the U.S. Olympic Committee, Peet’s Coffee, and HP. Evan holds a Doctorate in Computer Science, specializing in the strategic use of social media to drive business advantage. He is passionate about sharing his expertise with the next generation of data scientists and holds adjunct professor roles at multiple universities. Evan is currently writing a book, The Measured Brand, set for release in Q3 2025.