Charlie Parham is a Chief Executive Officer at Pepco Sales and Marketing based in Irving, Texas, United States, North America. I am a proven global CEO, board advisor and sales and marketing Leader with extensive experience in strategic planning and execution, operations excellence, mergers and acquisitions, and human capital management. I have a passion for helping both large and small companies set up and implement innovation, growth and transformation initiatives that drive customer growth, retention and EBITDA growth. ✓ EXECUTIVE LEADERSHIP - Drove a successful generational ownership change that completed the buy-sell agreement in 2/3 of the original time and saved 10% in cash while maintaining payout promises to the original owners. During my tenure on the executive leadership team at AIMR (Association of Independent Manufacturers Reps), we grew attendance and sponsorship to record levels during the pandemic while growing the board talent base to a level that necessitated an expansion in the board. ✓ SALES & MARKETING - Developed Strategy, hired a team and executed Digital Marketing at Pepco Sales. That team produces industry-leading social followers, email open rates and lead generation. ✓ TECHNOLOGY - Developed strategy, networked for solutions, wrote the plan and developed the team that ultimately converted Pepco's legacy tech stack to an open API system that includes G Suite Business, Salesforce, PowerBI, SAP Business 1, ADP Total Source and other integrated software solutions for managing the operations and sales of the organization. ✓ PEOPLE DEVELOPMENT - Developed and implemented Pepco's Management Training Program, producing multiple internal leaders. Created, taught and administered Pepco's Leadership Development program, which took both emerging leaders and new managers and aligned our leadership styles, strategy and development across the organization. ✓ RESULTS DRIVEN - Created and implemented an OKR management process to drive organizational change based on Company Goals propagated to individual results. Since becoming CEO in 2020, the return on revenue percentage doubled while growing inventory, headcount, and locations. Are you a forward-thinking company leader who understands the real value of strategic operations leadership who would benefit from connecting with a proven culture, finance and operations leader to help you achieve your efficiencies, marketplace penetration and drive bottom-line results? My goal is to help you Build it Better… Let's get connected! Charlie CEO Pepco Sales Phone: 972-354-6840 Email: cparham@pepcosales.com
Current Position: Chief Executive Officer
Company: Pepco Sales and Marketing
Location: Irving, Texas, United States, North America
Social: Professional profiles available
Network: Extensive professional connections
