Data enrichment tools help you turn incomplete contact data into something useful.
Instead of working with just an email address or a company name, these tools automatically add missing information, like the person’s full name, job title, company size, phone number, and even LinkedIn profile.
Let’s say you have a list of emails from a landing page. On its own, that data isn’t beneficial.
But with a data enrichment tool, you can instantly pull in the person’s name, what they do, where they work, and whether they’re a good fit for your product.
Here’s how it usually works:
This image shows the how data enrichment works
You upload your contact list or connect your CRM.
The tool then searches through its databases or web sources to find extra details about each contact.
Once the data is enriched, it either syncs back to your CRM or is ready to download.
Some tools also offer real-time enrichment through APIs, so every time a new lead comes in, their profile gets updated automatically.
The kind of data these tools can add includes things like:
Email and phone number (if missing or outdated)
Job title, seniority level, and department
Company name, size, revenue, and location
Technologies the company uses (like CRM, email platforms, etc.)
Social links like LinkedIn or Twitter
In short, data enrichment tools help you work with clean, complete, and up-to-date information, so you can focus on selling or marketing instead of fixing spreadsheets.
Why Use Data Enrichment Tools for B2B Lead Generation?
When your contact data is messy or incomplete, your entire outreach suffers. Emails bounce, targeting is off, and personalization feels generic.
I’ve seen this happen often:
You launch a campaign, but it doesn’t get replies, not because your message is bad, but because you were reaching the wrong people or missing key details.
That’s exactly where data enrichment tools help.
They clean up your lead list before the campaign starts, so you’re not wasting time on poor-quality data.
Here’s how they make a real difference:
They help you increase outbound conversion rates by making sure you’re contacting the right person, with the right message, at the right time.
They improve segmentation and personalization, which means you can group leads properly and speak to them more directly.
They clean up your CRM automatically by removing duplicates, fixing outdated info, and saving your team from manual work.
They also improve lead scoring, so your sales team knows who’s worth following up with first.
Common Use Cases for Data Enrichment Tools:
Here are some common ways teams use data enrichment tools to improve their lead generation process:
Use Case
How It Helps
Enrich emails before adding to LinkedIn Ads
Helps target the right audience with complete and accurate profiles
Fix missing job titles in your CRM
Enables better segmentation and personalized messaging
Get verified contacts before cold outreach
Reduces bounce rates and improves email deliverability
Enrich inbound leads from website forms
Gives your sales team more context before reaching out
Fill in firmographic data for lead routing
Helps qualify leads faster and sends them to the right rep
Complete missing phone numbers for call campaigns
Makes calling more efficient and increases contact rate
Add social profiles for multi-channel outreach
Supports personalization on platforms like LinkedIn or Twitter
Top 10 Data Enrichment Tools (Detailed Review)
There are a lot of data enrichment tools out there, but not all of them are built the same. Some are better for small teams, others work best at scale.
A few even combine enrichment with outreach, saving you time and effort.
Let’s start with one of the best options out there: Leadsforge.
1. Leadsforge – Best Data Enrichment Tool for AI-powered Lead Generation and Outreach
This image shows the Leadsforge homepage
Leadsforge is an AI-powered platform designed to simplify and automate the process of lead generation and data enrichment.
It allows users to describe their ideal customer profile in natural language, and the system generates a list of targeted leads enriched with relevant data.
Leadsforge Key Features:
Conversational Lead Generation: Users can interact with Leadsforge in a chat-like interface to specify their target audience, making the process intuitive and user-friendly.
This image shows the Leadsforge Key Features
Automated Data Enrichment: The platform automatically enriches leads with essential information such as verified emails, job titles, company details, and more.
This image shows the Leadsforge Key Features
CRM Integration: Leadsforge integrates seamlessly with popular CRMs like Salesforce and HubSpot, ensuring that enriched data is readily available where it's needed.
AI-Driven Outreach: Beyond enrichment, Leadsforge offers tools for automated outreach, including AI-generated emails tailored to each lead.
Leadsforge Pricing:
Leadsforge offers both free and paid plans. Specific pricing details are available upon request, allowing users to choose a plan that fits their needs.
Leadsforge Ideal For:
Sales teams who want to save time by enriching and contacting leads from one place
Founders or solo operators looking for a simple, AI-powered way to generate and manage leads
Growth marketers who need complete contact data for ads, outreach, or campaigns
2. Cognism – Best Data Enrichment Tool for Compliant B2B Outreach
This image shows the Cognism data enrichment tool
If your sales team needs high-quality data to reach decision-makers, especially in Europe, Cognism is one of the best options out there.
It’s built for B2B teams that rely on accurate contact info, mobile numbers, and GDPR-compliant data to drive outbound results.
Unlike basic databases, Cognism focuses on quality and privacy, two things that matter when you're scaling outreach across regions.
Cognism Key Features:
Verified contact data: Cognism gives you access to mobile numbers, direct dials, and emails that are regularly updated and verified.
Intent-based targeting: It helps you find companies that are actively researching solutions like yours, using intent data from Bombora.
This image shows the Cognism enriches contact records with verified data
CRM & tool integrations: You can push enriched data directly into tools like Salesforce, HubSpot, Outreach, and Salesloft without manual work.
Real-time enrichment: You can enrich records on demand or set up scheduled enrichment to keep your CRM fresh.
Built-in compliance: Cognism is fully GDPR and CCPA compliant, making it a safe choice for teams targeting the UK, Europe, and beyond.
Cognism Pricing:
Cognism doesn’t list fixed pricing on its site. Instead, they offer custom quotes based on your team size, usage, and region.
You’ll need to request a demo to get exact numbers.
Cognism Best for:
Sales teams that need verified phone numbers and high-quality leads in global markets
B2B companies focused on the UK or Europe, where data privacy rules are strict
Marketing and demand gen teams using intent data to reach warm accounts
RevOps professionals looking to keep CRM data clean and legally compliant
Companies with multi-channel outreach workflows (cold calling, email, LinkedIn)
3. ZoomInfo – Best Data Enrichment Tool for Enterprise-Grade B2B Teams
This image shows the ZoomInfo data enrichment tool
If you're part of a big sales or marketing team and need complete, reliable data at scale, ZoomInfo is one of the most trusted data enrichment tools in the market.
It gives you access to millions of business contacts, including verified emails, phone numbers, job titles, company size, and more.
But what really sets ZoomInfo apart is how deeply it connects with your CRM or marketing platform.
ZoomInfo Key Features:
Large and accurate contact database – ZoomInfo gives you detailed information about people and companies, including mobile numbers, verified emails, and decision-maker roles.
Real-time data enrichment – It automatically updates missing or outdated details in your CRM, so your team always works with clean, current data.
Smart search filters – You can find contacts based on things like job title, industry, location, company size, and even what tools they use (technographics).
CRM and tool integration – It works smoothly with Salesforce, HubSpot, Marketo, Outreach, and more.
Data privacy built in – ZoomInfo follows GDPR and CCPA standards to help you stay compliant while scaling globally.
ZoomInfo Pricing:
ZoomInfo offers three pricing tiers:
Professional Plan – Starts at around $14,995/year, includes basic enrichment and 5,000 contact credits
Advanced Plan – Around $24,995/year, with more automation and 10,000 credits
Elite Plan – Around $39,995/year, with full features like org charts, technographics, and intent data
Prices can vary depending on your team size and the features you need, so it's best to book a demo for exact numbers.
ZoomInfo Best for:
B2B sales teams that need verified contacts at scale across industries and regions
Enterprise marketing teams using large CRMs or automation tools
Operations teams trying to keep lead data clean, updated, and automatically synced
Global companies that need both deep data and legal compliance (GDPR, CCPA)
4. Clearbit (Now Breeze by HubSpot) – Best Data Enrichment Tool for Real-Time Lead Scoring
This image shows the Breeze by HubSpot homepage
If you’re trying to convert more leads without asking for too much information upfront, Clearbit, now rebranded as Breeze by HubSpot, is one of the most useful data enrichment
tools to consider.
It works in the background to fill in missing details about your leads, like job title, company name, industry, location, revenue, and tech stack.
That means you can capture just an email address and still learn everything you need to know about that lead automatically.
This kind of real-time enrichment helps sales and marketing teams get a clearer picture of every contact, so they can prioritize the best leads and send more personalized
messages.
Clearbit Key Features:
Real-time enrichment – As soon as someone submits a form or enters your funnel, Clearbit adds missing data instantly. You don’t need to wait or do anything manually.
Lead scoring and routing – With more complete lead profiles, your team can score leads more accurately and send them to the right rep based on fit.
Smarter segmentation – Marketers can create precise audiences for emails, ads, or campaigns based on company size, industry, or other firmographic data.
Form shortening – Instead of asking 6+ fields on a form, you can just ask for an email—Clearbit fills in the rest, which helps improve conversion rates.
HubSpot integration – Since it’s now part of HubSpot, all this enriched data flows directly into your CRM and marketing automation tools.
Clearbit Pricing:
Clearbit doesn’t list public pricing. Most users report annual plans starting around $12,000–$24,000/year, depending on volume and features.
If you're already using HubSpot, pricing may be bundled or custom, so it’s best to request a demo.
Clearbit Best for:
Marketing teams who want to run personalized campaigns without collecting tons of info
Sales teams that need better data to qualify and follow up with leads faster
Companies already using HubSpot, who want enriched data built directly into their workflows
5. Apollo.io – Best Data Enrichment Tool for Startups and SMBs
This image shows the Apollo.io homepage
If you're just starting or running a small to mid-sized business, you probably want one tool that does it all, finds leads, enriches them, and reaches out to them.
That’s exactly what Apollo.io offers.
Unlike many other data enrichment tools that only give you contact data, Apollo.io goes a step further.
It helps you build your lead list, enrich it with key details like emails and phone numbers, and then lets you contact those leads through email sequences, dialers, and more,
all in one platform.
Apollo.io Key Features:
Built-in lead database – Apollo gives you access to over 200 million verified contacts from companies around the world.
Automatic enrichment – You can enrich your CRM data with up-to-date info like job titles, phone numbers, and company size.
Email and call tools – You can send cold emails, make calls, and track outreach directly from Apollo.
CRM integration – It works smoothly with Salesforce, HubSpot, and others so enriched data flows straight into your system.
Chrome extension – It lets you find and enrich leads while browsing LinkedIn or company websites.
Apollo.io Pricing:
Apollo.io is one of the more affordable data enrichment tools, especially for small teams.
This image shows the Apollo.io Pricing
Free Plan – Basic features, limited credits, good for individuals or testing
Basic – $49/user/month (billed annually), includes lead credits, enrichment, and basic outreach
Professional – $79/user/month, adds unlimited emails and more advanced tools
Organization – $119/user/month, for larger teams needing advanced control, reporting, and support
Apollo.io Best for:
Founders and early-stage teams who want a single tool for lead generation and outreach
Small sales teams that need real-time data enrichment without paying enterprise prices
Marketers running cold campaigns who need verified contact data fast
6. Lusha – Best Data Enrichment Tool for Fast, Verified Contact Info
This image shows the Lusha homepage
If you need a quick way to find direct phone numbers and verified emails, Lusha is one of the easiest data enrichment tools to use.
It's especially helpful for sales teams and marketers who want fast, accurate contact data without the complexity of a large platform.
Lusha works directly in your browser, on LinkedIn, or inside your CRM so you can enrich leads and contacts in just a few clicks.
It’s simple, reliable, and built for teams that move fast.
Lusha Key Features:
Verified contact info – Lusha gives you access to real business emails and direct dials, so you’re not wasting time on bad data
Chrome extension – You can enrich contact details while browsing LinkedIn profiles or company websites
Bulk enrichment – You can upload a list via CSV and Lusha will enrich it with names, job titles, phone numbers, and more
CRM integration – It works with Salesforce, HubSpot, and others to keep your CRM data accurate and up-to-date
GDPR & CCPA compliant – It is built with privacy in mind, making it safe for teams working in regulated regions
Lusha Pricing:
Lusha offers flexible pricing based on your team size and usage needs:
This image shows the Lusha pricing
Free Plan – 5 credits/month for basic contact lookups
Pro Plan – $29/user/month (billed annually), includes 480 credits per year and CSV upload
Premium Plan – $69/user/month, doubles your credits and adds intent signals + team features
Scale Plan – Custom pricing for larger companies needing API access and unlimited contacts
Lusha Best for:
Sales reps who want verified phone numbers fast while prospecting on LinkedIn
Small to mid-size teams that need clean lead lists without high costs
Marketing teams looking to enrich leads before launching campaigns
CRM admins who want to automatically keep contact records clean and complete
7. FullContact – Best Data Enrichment Tool for Creating a 360° View of Every Customer
This image shows the FullContact data enrichment tool
Sometimes, a name and email address just aren’t enough.
If you're trying to really understand your leads, what they do, where they work, how to reach them, FullContact is one of the most reliable data enrichment tools out there.
It doesn’t just add missing details.
It helps you build a full customer profile by pulling in data from different sources, combining it, and making it easier to use across your systems.
Whether you’re in marketing, sales, or analytics, FullContact helps you see the full picture, so you can engage smarter.
FullContact Key Features:
Rich customer data – FullContact gives you access to over 100 data points, including name, job title, age range, social profiles, company, income bracket, and more.
Identity resolution – It can match customer data from different sources, even if some info is missing—and build a unified profile.
Real-time API access – You can connect FullContact to your app or CRM and get updated customer data automatically.
Privacy-first design – The platform is built to meet GDPR and CCPA standards, so you don’t have to worry about data compliance.
FullContact Pricing:
FullContact doesn’t publish pricing publicly anymore, especially after pivoting to enterprise solutions.
However, earlier versions of the platform offered plans starting around $199/month, depending on volume and access level.
Now, most teams need to request a custom quote based on use case and scale.
Marketing teams that want to send better-targeted campaigns with real customer insights
Sales teams who need full background info to personalize their outreach
Customer success teams trying to understand each user beyond just name and email
Data teams looking for one clean, unified customer record they can trust
8. LeadGenius – Best Data Enrichment Tool for Getting Custom Leads
This image shows the Data enrichment with LeadGenius
Sometimes, off-the-shelf lead data just isn’t good enough.
You try a few tools, but the contacts are outdated, generic, or not even a fit for your target market.
If that sounds familiar, LeadGenius might be exactly what you need.
Unlike most data enrichment tools that give you bulk lists, LeadGenius focuses on custom-built data.
That means they combine human researchers and AI to deliver leads that match your specific criteria, by industry, geography, company size, buyer intent, or anything else
that matters toyour team.
If you're going after niche markets or expanding into new regions, this approach can save you hours of guesswork and help you reach the right people faster.
LeadGenius Key Features:
Custom data built for you – Instead of downloading the same list everyone else is using, LeadGenius gives you leads that match your unique ICP (ideal customer profile)
Human + AI sourcing – It combines machine learning with human researchers to verify and deliver high-quality results
Global reach – It covers more than 30 countries, which is great if you’re targeting international markets
Real-time enrichment – It keeps your CRM fresh by continuously updating contact and company information
CRM integration – The platform syncs directly with Salesforce and other tools, so your team can work without switching platforms
Privacy compliant – It follows GDPR and CCPA, which is key for teams working with regulated regions
LeadGenius Pricing:
LeadGenius doesn’t have fixed plans listed online. T
hat’s because the data you get is tailored to your use case, industry, and target criteria.
To get a quote, you’ll need to talk to their team and explain your enrichment needs.
LeadGenius Best for:
Outbound sales teams who want quality over quantity when it comes to lead lists
Marketers running campaigns that need very specific targeting
Companies expanding into new markets that need verified global data
RevOps and CRM teams that want their data updated regularly with no manual work
9. Enricher.io – Best Data Enrichment Tool for Real-Time Insights
This image shows the Enricher.io homepage
Many growing teams collect emails or website visitors, but don’t know who those people are.
That’s where Enricher.io comes in. It helps turn basic inputs, like an email or domain, into full lead profiles within seconds.
This data enrichment tool focuses on real-time enrichment, so you can instantly learn more about your contacts without waiting or uploading bulk files.
Whether you’re working in sales, marketing, or operations, Enricher.io gives you the details you need to act fast and smart.
It’s especially useful for small teams that want clean, verified data but don’t have a big budget or time to manually research every lead.
Enricher.io Key Features:
Real-time enrichment: Enricher.io lets you instantly turn a single email address or domain into a full contact profile with accurate details.
Contact + company data: You’ll get valuable information like names, job titles, phone numbers, LinkedIn links, and company insights—all in one place.
Email verification: The platform helps reduce bounce rates by checking if emails are valid before you reach out.
API and integrations: You can connect Enricher.io to your CRM or use its API to enrich leads directly inside your product or internal tools.
Global reach: With access to millions of individuals and companies across the world, it’s built for teams targeting local or international markets.
Enricher.io Pricing:
Enricher.io is more affordable than most data enrichment tools, especially for smaller teams:
This image shows the Enricher.io pricing
Basic – $279/month, includes 10,000 enrichment credits
Pro – $879/month, includes 50,000 credits and more user seats
Enterprise – Custom plan with unlimited usage, dedicated support, and enhanced security
Enricher.io Best for:
Startups and growing teams that need fast, accurate lead info without spending thousands
Sales reps looking to qualify leads with job titles, company size, and contact details
Marketers who want to personalize campaigns based on enriched audience segments
Tech teams building enrichment directly into their product or internal systems
10. Datanyze – Best Data Enrichment Tool for Budget-Friendly Prospecting
This image shows the Datanyze homepage
When you're building prospect lists and working with a tight budget, Datanyze is a great tool to look at.
It helps you find contact details fast and also shows you what tools or software a company is using — which is called technographic data.
Datanyze is easy to use, especially with its Chrome extension.
You can browse LinkedIn or company websites and pull up phone numbers, emails, and company info with just a click.
This makes it ideal for small teams who want quick results without needing to learn a complex system.
Datanyze Key Features:
Tech stack insights – You can find out what software or tools a company uses before you reach out.
Chrome extension – It pulls up contact info while browsing LinkedIn or company pages
Verified emails and phone numbers – You can get accurate contact details to reduce bounces.
CRM integrations – It syncs with tools like Salesforce so your team can keep working without switching tabs
Custom alerts – You get updates when something changes at the company, like their tech stack.
Datanyze Pricing:
Datanyze is known for being affordable and simple to get started with:
This image shows the Datanyze pricing
Free plan – 90-day trial with 10 free credits per month
Pro 1 – $21/user/month (billed yearly), includes 960 credits
Pro 2 – $39/user/month (billed yearly), includes 1,920 credits
Datanyze Best for:
Salespeople who need quick, verified contact info at a low cost
Marketers who want to know what tools a company is using before pitching
Small businesses that need to build lead lists without hiring a big team
CRM users who want to enrich records easily, without a lot of extra work
How to Choose the Right Data Enrichment Tool for Your Business
Choosing the right data enrichment tool depends on your goals, budget, and the kind of data you need.
There’s no one-size-fits-all solution — what works for a small sales team may not work for an enterprise marketing team.
Before picking a tool, ask yourself a few key questions:
Do you need data for a specific region or industry?
Are you targeting decision-makers or a broad audience?
Does the tool work well with your CRM or outreach platform?
Is the data updated often enough for your use case?
How important is GDPR or CCPA compliance to your company?
If compliance matters, especially if you're targeting leads in Europe or California, make sure the tool follows GDPR and CCPA standards.
Many top tools (like Cognism, Lusha, and LeadGenius) highlight this clearly, but it's still good to double-check before you commit.
To help you compare, here’s a simple table with the key factors to consider:
What to Look for in a Data Enrichment Tool: Quick Checklist
Factor
Why It Matters
What to Look For
Data Coverage
You need data that fits your market (by region, role, or industry)
Global reach, job titles, industry filters
CRM/Tool Integration
Syncing data saves time and reduces errors
Works with Salesforce, HubSpot, etc.
Accuracy & Freshness
Outdated data leads to bad outreach
Verified contacts, real-time updates
Compliance (GDPR/CCPA)
Avoid legal risks when targeting regulated regions
Clear privacy policy, opt-out options
Pricing & Scalability
The tool should fit your current budget and grow with your team
Flexible plans, free trials, and user limits
Conclusion
Choosing the right data enrichment tool isn't just about features — it's about making your sales and marketing easier, faster, and more accurate.
In this blog, we looked at 10 of the best tools that help you clean up contact data, find missing details, and improve how you connect with leads.
Whether you need a simple tool for quick lookups or a complete platform to power your outreach, there’s something on this list for every type of team.
If you're looking for a tool that does both — enrich your leads and help you reach out to them — Leadsforgeis a great option to try.
It keeps everything in one place, so you can spend less time switching tools and more time closing deals.
The right tool saves you time, helps you reach the right people, and grows with your team. Now you just need to pick the one that fits you best.
Frequently Asked Questions
1. What is a data enrichment tool?
A data enrichment tool helps you add missing details to your contact or lead records.
For example, if you only have someone’s email, it can fill in their name, job title, company, phone number, and more, so you have a complete profile to work with.
2. Which is the best free data enrichment tool?
It depends on your needs, but Leadsforge and Lusha both offer free plans.
They’re great if you’re just starting out or testing enrichment tools without a big budget.
3. Can I integrate these tools with my CRM?
Yes, most data enrichment tools work with popular CRMs like Salesforce, HubSpot, and Pipedrive.
Some connect directly, while others use Zapier or APIs to sync enriched data automatically.
4. What’s the difference between email enrichment and full data enrichment?
Email enrichment adds basic contact details like name, title, and company using just an email address.
Full data enrichment goes further — it can include phone numbers, social links, company size, revenue, tech stack, and more.
5. Is Leadsforge a data enrichment tool?
Yes, Leadsforge is a data enrichment tool, but it’s more than that.
It also helps you contact those leads through AI-powered outreach.
So instead of switching between multiple tools, you can enrich, qualify, and engage leads all in one place.
